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Wednesday, August 10, 2022

Yokohama Makes Changes to Consumer Sales Division

Yokohama Tire Corp. announced key changes to its Consumer Sales division, effective immediately. The moves – including the addition of a new sales zone and several organizational changes – were designed to strategically service YTC dealers, according to Dan King, Yokohama senior vice president of sales and marketing.

“The geographical reorganization offers the best utilization of our resources and moves us closer to our dealers in order to better support them,” he said.

Yokohama previously had three geographical sales zones. Now it has added a fourth – the Central Zone – to further assist dealers, King said. Kevin Rogers, a 12-year Yokohama veteran, was promoted from account manager to Central Zone manager.

Other organizational changes include newly-configured South and Eastern Zones, which will be led by existing zone managers Mike Mock and Bryant Rankin, respectively. The Western Zone remains unchanged and will be managed by Matt Burrows.

Source: Tire Review

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