With Davanti continuing to progressively expand its brand presence throughout Europe, the company exhibited at the recent Autopromotec Show 2022 in Bologna to capitalise on the opening just over a year ago of their own exclusive distribution company in Italy.
Sean Maddocks, Sales Director at Davanti says, “With an established warehouse facility just outside Rome we had a strong presence at the show with an extensive stand to support and further promote our recent introduction into the Italian tyre market.
“We met with many existing customers from around Europe and also attracted the attention of a number of potential new customers for the future. At the same time, Autopromotec gave us the perfect opportunity to take a good look at the Italian market in closer detail and in particular the retail sector to help our future strategy towards an even greater business model in Europe including a potential partnership programme with the Italian tyre retailer network.”
The Davanti stand was showcasing an extensive display of all their patterns across the PCR, UHP and SUV/4×4 ranges and in particular their recently introduced All-Season range which included the very latest van all-season pattern. Sean adds, “At the moment we are focusing on further establishing our market presence in the specialised and highly competitive 4×4 market.
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