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Saturday, February 4, 2023

Yokohama Rubber’s ADVAN Tyres to come Factory-Equipped on the New Lexus RX

Yokohama Rubber’s ADVAN Tyres to come Factory-Equipped on the New Lexus RX

The Yokohama Rubber Co., Ltd., announced today that it is supplying its ADVAN V61 tyres to Lexus for use as original equipment (OE) tyres on the fifth-generation RX. The luxury SUV has undergone a complete renewal, pursuing the Lexus Driving Signature performance and next-generation Lexus design. Launched in Japan and overseas, including Europe, from this November, the new RX is being fitted with 235/60R19 103V size ADVAN V61 tyres.

The ADVAN V61 is a high-performance tyre under the ADVAN brand, Yokohama Rubber’s ultimate tyre brand. The ADVAN V61 tyres being installed on the RX feature a specially designed structure that delivers the comfortable ride and stable handling befitting a luxury SUV such as the RX. The tyre also features a highly rigid cover material that contributes to an exceptionally quiet ride and a compound that reduces the tyre’s heat generation and enhances its environmental performance.

Under Yokohama Rubber’s three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tyre business aims to maximise the sales ratios of high-value-added YOKOHAMA tyres. One of the key initiatives under this strategy is expanding sales of ADVAN and GEOLANDAR tyres as original equipment on new cars.

Source: Tyretradenews

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