Toyota GB has appointed Worcestershire-based alloy wheel protection specialist AlloyGator as an approved aftermarket accessory provider for its UK dealership network.
UK Toyota dealerships will offer AlloyGator wheel protection products to both new and used car customers. The announcement was made after AlloyGator spent over 12 months training Toyota’s sales and maintenance personnel at the Japanese car manufacturer’s national training centre, coupled with field-based training sessions conducted at selected dealerships.
AlloyGator has been manufacturing and marketing alloy wheel protection products to the UK and overseas for over thirteen years and has a presence in the US, Europe, South-East Asia, and Australasia. It distributes its products via car dealerships, detailing networks, garages and direct to consumer.
The alloy wheel protection rims are manufactured in the UK from highly durable blended nylon composite with added UV stabiliser and impact modifier which enables strength and durability in variable climates. The rims protect alloy wheels from scuffs and scrapes and were the brainchild of founder and MD, Curt Rathbone.
Commenting on the Toyota GB partnership, Curt Rathbone, Managing Director AlloyGator said:
“AlloyGator is delighted to have been selected by Toyota GB to supply wheel protection products to its UK dealership network. Achieving this milestone is the culmination of two years of dedication and commitment by our highly skilled team. We’re looking forward to developing the partnership with Toyota GB and helping its customers protect their alloy wheels from damage while saving hundreds, if not thousands of pounds on wheel refurbishments. Our association with a prestigious car brand like Toyota strengthens our own brand and is further proof that our wheel protection products are of the highest quality.”