Triangle Tyre earned 3 positions in the China Net Promoter Score (C-NPS) released on January 20, 2021, climbing from number 7 in 2020 to the 4thplace, topping all Chinese auto tyre brands as well as some notable tier-one global brands, reflecting consumers’ recognition for Triangle Tyre’s product quality and brand image.
First published in 2015 and supported by the Ministry of Industry and Information Technology of China, the Net Promoter Score (C-NPS) is the first customer recommendation rating system in China, implemented by the country’s leading brand rating and consultancy institution Chn-Brand.
C-NPS is an important metric that measures both brand reputation and customer loyalty, helping consumers in their purchasing choices and supporting Companies in their brand management.
The independent, scientific and real-time evaluation results are solely based on China’s consumption trends and provide valuable guidance for Chinese consumers to make wise brand selection.
The 2021 C-NPS survey has covered 100 cities nationwide and respondents are permanent residents from 15 to 64 years old. A total of 2.925.000 samples were collected randomly based on gender, age and income. The survey (both online and offline) covered 206 industry segments and more than 10.400 mainstream brands.
With the rapid evolution of the Chinese consumers’ demographics and the increased focus on the brand selection, paying attention to its reputation and improving customers’ loyalty are the keys to build a powerful brand. Triangle Tyre continues to improve its product quality and constantly focus on and explores users’ needs by putting customers at the center of its innovation plans.