Cambrian Tyres, a UK leading motorcycle tyre distributor, has announced a new partnership with hard-parts specialist Brandon Powersports to further strengthen the presence of the Kenda brand in the UK motorcycle market.
In the initial phase of the partnership, Brandon Powersports will provide their trade customers with access to the full range of Kenda motorcycle and scooter tyres along with inner tubes. This move is expected to significantly enhance the availability and visibility of Kenda products across the UK, supporting the brand’s ongoing growth and a shared commitment to delivering quality and value.
This collaboration marks a key milestone in both companies’ strategies to offer high-quality, reliable products while expanding their impact in the UK motorcycle industry.
“This is a really positive step forward for the Kenda brand,” said Richard Hemingway, Business Development Manager at Cambrian Tyres. “We believe Kenda is currently the fastest-growing motorcycle tyre brand in the UK, and this partnership with Brandon Powersports will only help to accelerate that momentum by reaching a wider base of trade customers. We also see a great deal of synergy between our two long-standing, independent, family owned companies with very similar values.”
Hamish Brandon, Managing Director of Brandon Powersports added:
“We’re excited to be working with Cambrian Tyres to bring the full Kenda range to our trade network.
As a company we only offer quality products, the Kenda product line fits perfectly within our current portfolio and reinforces our mission to provide premium, performance-driven solutions to the UK motorcycle market.
We want to establish long term relationships with our customers and suppliers. We see this Kenda partnership with Cambrian as the tip of the iceberg. Many more opportunities to work together lie ahead and we look forward to a long and successful partnership.”
A full range of Kenda products are available to Brandon customers via their online portal and telesales team with immediate effect, along with the latest UK brochure.
Source: Tyretradenews
