ENSO, the world’s first tyre company dedicated exclusively to electric vehicles (EVs), has launched its ENSO Premium range: a new line of ultra-high performance (UHP) tyres for electric passenger vehicles. The launch marks a major expansion of ENSO’s product range, moving into the fast-growing consumer EV market following successful rollouts with commercial fleets.
ENSO Premium tyres are now available in the United Kingdom offering EV drivers tyres engineered specifically for the unique demands of electric vehicles. ENSO Premium tyres are A/A EU-labelled, achieving the highest rating for energy efficiency and wet grip performance. These ultra-high-performance tyres deliver the highest energy efficiency and safety in their class and help EV drivers go further on a single charge without compromising performance, safety or ride quality.
Designed for UHP EVs like the Tesla Model 3 and Model Y, ENSO Premium tyres save on energy consumption, tyre purchases, CO2 emissions and tyre pollution, lowering the total cost of ownership (TCO) over time.
Gunnlaugur Erlendsson, Co-Founder and CEO at ENSO, said “ENSO’s mission has always been to accelerate EV adoption by making tyres that enhance rather than compromise electric performance. With the ENSO Premium range now joining the ENSO Pro range for commercial fleets, we’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”
ENSO Premium has been developed in response to growing consumer demand for EV-specific tyre solutions that match drivers’ performance and sustainability values. ENSO Premium is optimised for ultra-high performance EVs like Tesla to reduce rolling resistance, extend range, and wear more slowly than conventional tyres. This translates to fewer charging stops, lower energy use and less tyre pollution – key factors for cost-conscious and environmentally aware drivers.
ENSO’s tyre technology has been proven at scale through commercial partnerships, including ENSO’s strategic collaboration with Uber and as an officially approved replacement tyre for use on LEVC’s iconic electric taxis. With ENSO Premium, ENSO’s technology is now being scaled to support individual EV owners across the U.K, Europe and North America.
“We engineered ENSO Premium for the specific needs of EVs, from instant torque to regenerative braking,” continued Erlendsson. “We’re delivering a tyre that not only performs well but also helps EV drivers get more miles from every charge.”
ENSO Premium EV tyres are now available in the United Kingdom through tyre wholesalers, independent retailers and directly via ensotyres.com
Source: Tyretradenews
