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Bridgestone Survey Reveals Support for Enhanced Road Safety Measures for New Drivers

Renton Campoy by Renton Campoy
April 19, 2025
in Tire Market, Tire Company News
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Bridgestone survey reveals support for enhanced road safety measures for new drivers
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Bridgestone Survey Reveals Support for Enhanced Road Safety Measures for New Drivers

A survey by commissioned by Bridgestone has revealed what really matters to UK drivers when it comes to making roads safer. The findings show strong public support for new road safety measures to better protect young drivers after passing their tests.

According to Bridgestone’s research, 57% of motorists back the introduction of a Graduated Driving Licence (GDL), reflecting a growing demand for structured, step-by-step learning to help newly qualified drivers gain experience safely.

The survey highlights a powerful public push for change, with a majority of the 2,000 respondents advocating for stronger preparation for new drivers. Many believe additional education and structured support are key to reducing road risks once young motorists move beyond their L-plates.

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Highlights from the research include 70% of motorists believing that tyre safety should be taught in the classroom before learning to drive.

57% support a Graduated Driving Licence – a step-by-step system that gradually introduces new drivers to the road with certain restrictions, before earning full driving privileges.

Within a Graduated Driving Licence, 50% think a ‘recently passed’ sign should be displayed for up to 12 months after passing and a further 50% support a one-passenger limit for new drivers during their first year.

Other statistics include 39% of motorists advocating that new drivers take a refresher course after passing, while 21% think new drivers should be restricted to travelling within 50 miles from home for the first 6 to 12 months.

Bridgestone’s results highlight a clear demand for more structured support and education for novice drivers, not least when factoring in that three in five young drivers admit to never checking their tyres, according to additional research from TyreSafe.

Bridgestone’s UK Senior Marketing Manager, Helen Roe commented: “Our findings reinforce the importance of road and tyre safety education, particularly amongst young drivers who might be at greater risk on roads in the initial period of passing their driving test. It’s clear that motorists want better preparation for new drivers – and tyre safety plays a crucial role in reducing accidents and keeping roads safer.

“At Bridgestone, we are committed to supporting road safety through education, awareness campaigns, and practical advice to help drivers make informed decisions about their vehicle’s condition”.

Source: Tyretradenews

Tags: BridgestoneCISICEtyretyres
Renton Campoy

Renton Campoy

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