The Tire Cologne 2026 is opening a new chapter: With the new ‘Walk Of Services’ format, The Tire Cologne is proving to be the most important source of inspiration for the industry. With its comprehensive range and international focus, the trade fair sends a strong signal in favour of safe and sustainable mobility in our society. One of the TTC’s strengths is that the focus here is not just on products, but above all on solutions – for the economic and organisational sustainability of the specialist trade.
The ‘Walk Of Services’ responds to an increasingly tangible need in the industry: the tyre industry is undergoing dynamic change. In order to survive in an increasingly complex market environment, sound technical expertise, the right workshop equipment, customised software architecture and sustainable strategies for employee motivation and retention are indispensable today. The Tire Cologne specifically addresses these requirements and offers visitors added value with the ‘Walk Of Services’ by intelligently linking the relevant content, partners and solutions in branded areas throughout the trade fair.
What was previously often decentralised will now be made visible and systematically tangible: the needs of visitors along the entire service journey will take centre stage. In a stringent trade fair concept, The Tire Cologne presents offers that enable the specialised trade to position itself for the future – structured, solution-oriented and practical. The ‘Walk Of Services’ is a content-driven narrative that is supported by clear visitor guidance, thematically structured exhibitor stands, live demonstrations and a varied programme on the Service Stage. The 5 subject areas of the ‘Walk Of Services’ include employees, system & process solutions, tyre service and workshop technology, vehicle services and disposal and sustainability.
At the same time, the format also opens up new opportunities for exhibitors. As part of a strong campaign with a wide reach, they benefit from increased visibility, a customised approach to their target groups and a relevant content framework for high-quality discussions.
The focus on services in this new format is a clear commitment to the further development of the trade fair itself. The Tire Cologne is thus responding to the changes in the industry and the challenges facing the specialised trade in particular. The ‘Walk Of Services’ will thus become a key component in positioning the trade fair even more strongly as a strategic platform – as a place where orientation, inspiration and concrete solutions come together.
With the ‘Walk Of Services’, The Tire Cologne continues to develop dynamically and fulfil its claim of being more than just a product show. It will become a place where the tyre trade can not only experience current market trends, but also actively shape its own future.
The Tire Cologne – Cologne 09.06. – 11.06.2026
Source: Tyretradenews
