Alliance, a leading global brand of agricultural and off-highway tyres, is committed to fostering sustainable farming and enhancing soil health in the UK. The company aims to achieve this by partnering with farmers and raising awareness about the importance of choosing the right tyre technology. Alliance is excited to announce substantial investments in the UK to strengthen its presence and support for its market.
To spearhead this renewed focus, Alliance has appointed Girish Kumar Patidar as the new Country Manager for the UK. Girish brings a wealth of experience, having successfully driven growth in the Irish market, and is eager to replicate this success in the UK.
His appointment reflects Alliance’s commitment to providing localised support. “I am honoured to join the UK market and excited for new challenges,” said Girish Kumar Patidar, Country Manager UK.
“Alliance has always been about empowering farmers with innovative and reliable solutions, and I look forward to building strong relationships and fostering growth in this dynamic market.”
Source: Tyretradenews
