The 22nd World Brand Conference took place in Beijing in mid-June 2025, at which the World Brand Lab honored the 500 most valuable brands in China in 2025. Linglong Tire broke the threshold of 100 billion yuan (CNY) for the first time and ranked 109th overall in the Top 500 ranking with a brand value of 110.216 billion yuan. This means that Linglong has been one of “China’s 500 Most Valuable Brands” for 22 years without interruption.
This year’s World Brand Conference was held under the motto “Global Brand Strategies and Digital Supply Chain Management in the Context of the AI Revolution”. Professor Elie Ofek from Harvard Business School highlighted the immense potential of AI for brand building. He explained that AI can strengthen the rational and emotional connections between brands and consumers and promote resonance, immersion and a sense of connectedness, enhancing the customer experience at all stages while optimizing marketing strategies in terms of product, distribution channel, advertising and pricing.
Linglong Tire is already using artificial intelligence and has actively embraced the possibilities of the digital revolution. By leveraging big data analytics, Linglong engages in user profiling to tailor personalized services and marketing activities for different audiences. This approach helps to find effective ways to connect with consumers to promote sustainable and organic brand growth. In addition, Linglong uses AI to thoroughly analyse the feedback of car owners on social media and e-commerce platforms and accurately identify users’ interests and pain points to create customised and effective marketing strategies.
Artificial intelligence is also used in production at Linglong Tire. When building new, smart factories, Linglong Tire introduces smart manufacturing technologies from the very beginning to improve the production process, such as automating production through fully automated equipment and industrial, internet-based technologies.
Linglong Tire is already integrating elements of artificial intelligence into the entire value chain, thus creating the basis for continuous growth of brand value to continue to be one of the most valuable companies in China in the future.
Source: Tyretradenews
