Alliance, a leading global brand in agricultural and off-highway tyres, proudly joined the celebration of Bohnenkamp SE’s 75th anniversary, a remarkable milestone for one of Europe’s largest wholesalers of tyres and wheels for agricultural and industrial applications. This celebration also marked a significant achievement: the 50-year partnership between Bohnenkamp and Yokohama-ATG (Y-ATG), a collaboration that has played a key role in delivering innovative, high-performance tyre solutions to farmers and businesses across Europe. To honour this long standing and successful relationship, senior leaders from both organisations gathered on Friday, June 21, at Bohnenkamp’s headquarters in Osnabrück, Germany.
Representing Yokohama-ATG and the Yokohama Rubber Co., Ltd. were:
Masataka Yamaishi, Chairman & CEO, and Chairman of the Board, Yokohama Rubber Co., Ltd.
Angelo Noronha, President & CEO, Yokohama-ATG
Toshio Fujiwara, Deputy Head of Corporate Planning Division
Ole Baek, Vice President, Head of Sales North & West Region
They were welcomed by Bohnenkamp’s top management team:
Gregor Ruth, CEO, Bohnenkamp SE
Michael Rikken, CFO, Bohnenkamp SE
Sascha Schalk, Head of Purchase
Henrik Schmudde, Head of Marketing
This milestone celebration reflects the deep trust, shared vision, and commitment to excellence that have defined the Alliance-Bohnenkamp partnership over the past five decades, and sets the stage for continued growth and innovation in the years ahead.
A Partnership Built on Trust and Innovation
The partnership between Bohnenkamp and Alliance has been a cornerstone of success for both companies, combining Bohnenkamp’s extensive distribution network and expertise with Alliance’s innovative tyre technology.
Over the past five decades, this collaboration has supported farmers with high-performance tyre solutions that enhance productivity, reduce soil compaction, and promote sustainable farming practices.
Angelo Noronha commented: “The 50-year partnership between Bohnenkamp and Yokohama-ATG is a testament to the trust, shared values, and mutual commitment to excellence that both companies uphold. We are honoured to celebrate this milestone together and look forward to continuing our journey of innovation and growth.”
Tying in Alliance’s 70-Year Legacy
This celebration also aligns with Alliance’s ongoing 70-year anniversary campaign, which highlights the brand’s legacy of innovation and dedication to the agricultural sector. With a focus on delivering value-driven tyre solutions, Alliance continues to set benchmarks in the off highway tyre industry, ensuring that farmers and businesses have access to the best tools for their operations.
Angelo Noronha added: “Bohnenkamp has been a vital partner in our journey, helping us bring our cutting edge tyre technology to farmers across Europe. This celebration is not just about the past 50 years but also about the future we are building together.”
Source: Tyretradenews