Without question, the UK tyre market is depressed, across the entire sector confidence is at an absolute low with many major players within the industry are having to make some very difficult decisions to ensure longevity.
It would appear though that the senior management team at B.A. Bush & Son Ltd had not received that memo calling for greater doom and gloom, in fact in the last 6 months the company has opened four new depots, two retail depots have recently started trading in Norfolk namely Ely and Attleborough, and two commercial depots have opened in Lincoln and Scarborough.
To back up the company’s bold expansion plans, new warehouse space in addition to their existing premises totally nearly 80,000sq feet has been acquired to keep up with sales demand and to ensure they’re purchasing their stock at the best possible price so that everyone within the wholesale supply chain can still make a healthy margin.
Agricultural tyre sales have increased year on year due mainly to the sales growth of the Ascenso Tyre brand which is sold through BAB Distribution into wholesalers and distributors. The Ascenso brand has gained significant market share since it was launched into the UK in 2020. More and more farmers and farm managers are looking to maximise their available budgets.
When you casually mention the fact that you are the UK’s largest stockist of Michelin agricultural tyres, with the ability to deliver tyres to anywhere within the UK in 24 hours it has the effect of lifting you above the crowd.
The addition of the two new commercial depots in northern Lincolnshire strengthens Bush Tyres ability to service their fleet and haulage sector customers and acquire new.
Across the East of England from Wakefield all the way down to Ipswich, a fleet of over 200 mobile tyre fitting and delivery vans are on the road responding to planned and emergency call outs from the Bush Tyres Group’s many fleet customers.
So how does a tyre company founded way back in 1947 find in 2025 that is it virtually alone in bucking the downward trend within the tyre industry?
It achieves it by creating strategic partnerships with manufacturers and suppliers, it understands that not all tyre brands will positively affect your product portfolio. It takes pride in the fact that it is still a family-owned business and its guiding principle of quality at all costs is very much still at the core of the organisation.
Above all it recognises that the strength of any business is in the people it employs. No one person can have all the answers, but collectively the Bush Tyres brand is greater than the sum of its parts.
Source: Tyretradenews
