Green Tea Market – Global Trends & Forecast Published by Technavio

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LONDON–(BUSINESS WIRE)–

Technavio has published a new report on the global green tea market, which is expected to grow at a CAGR of more than 8% from 2015-2019.

Green tea market segmentation including type and geography

Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different types, including tea bags, loose leaves, instant mix, RTD, and capsules.

Additionally, analysts have segmented market projections by key geography, focusing on the APAC region, Europe, the Americas, and MEA.

The new Technavio report specifies that with steady economic recovery and declining unemployment rates, the demand for different varieties of tea will grow during the forecast period. The ability to pay has increased as markets have become more accessible than before.

“Rising disposable income, along with an expanding middle class, allows the scope for green tea manufacturers to target consumers with more premium products,” says Faisal Ghaus, Vice President of Technavio.

Green tea: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the global green tea market from 2015-2019. To calculate the market size, the report takes into consideration the retail sales of green tea in terms of revenue and volume.

Industry analysis includes:

Key Vendors:
- Associated British Foods
- Tata Global Beverage
- Unilever Group
- Ito En
- AmorePacific Corp.
Market Growth Drivers:
- Increase in Overweight Population
- Health Benefits of Green Tea
Market Challenges:
- Market Expansion
- Higher Price than Black Tea
Market Trends:
- Premiumization
- Increased Urbanization in the BRIC Countries