Apollo Tyres has signed a new agreement for its Vredestein premium tyre brand to become the Official Main Sponsor of the FIS Alpine World Ski Championships 2025, being held in Saalbach, Austria from 4 to 16 February next year. Building on a successful partnership with the flagship event in 2023 in Courchevel and Méribel, France, the new sponsorship deal will enhance brand recognition and drive further awareness of award-winning Vredestein winter and all-season tyres. The agreement was brokered by Infront, the event’s exclusive marketing partner.
Held every two years, the FIS Alpine World Ski Championships is widely considered to be one of the premier competitions for alpine ski racing globally. It welcomes around 600 of the world’s best male and female athletes from over 75 nations to compete across the core disciplines: Downhill, Super G, Giant Slalom, Slalom and Combined.
As well as attracting elite-level skiers, the Championships have been devised to ignite enthusiasm for winter sports and inspire new generations of skiers. To date, the Championships have been hosted by 12 different countries across Europe, North America, South America and Asia.
Throughout the FIS Alpine World Ski Championships 2025, the Vredestein brand will feature prominently on the bibs of athletes for selected events and on banners lining the competition courses. Branding will also feature on the official leaderboard and on the flower ceremony backdrop for selected events, which will be used during the opening ceremony and for the winners’ presentation following the conclusion of each event.
“The FIS Alpine World Ski Championships attracts hundreds of millions of viewers from around the world, who tune in to marvel at the pinnacle of alpine skiing,” explains Benoit Rivallant, President Europe, at Apollo Tyres. “This makes it the perfect platform for us to showcase the Vredestein brand, as well as signal the high-performance capabilities of our winter and all-season tyre ranges.
“This latest agreement is part of a broader commitment to major sporting events around the world, from skiing and motorsport to football and running, engaging with enthusiasts who appreciate premium quality, performance-focused products.”
Source: Tyretradenews
