Nova Motorsport – a new brand inspired by heritage and dedicated to technical excellence – has acquired assets, including the brand license, traditionally used in the manufacturing and sale of a broad range of motorsport tyres under the names “Avon Motorsport” and “Avon Racing”.
With a newly established Commercial Headquarters in Holt, Wiltshire, UK, Nova Motorsport becomes the global supplier of the vast majority of “Avon Motorsport” and “Avon Racing” products.
Founder of Nova Motorsport and managing director of its parent company, SPC Group, Paul Hallas, said:
“Leveraging these valuable assets we will proudly continue the legend with the vast majority of the Avon Motorsport range of tyre products, and also innovate with new offerings borne out of our long-established expertise in rubber compounding at SPC Group. We are fortunate to start our new business with a recognised product and ready global reach through agents around the world. This will help us to swiftly establish our presence as a ‘new brand with heritage’ in the industry, and we look forward to sharing more of our future vision in the coming weeks.”
Nova Motorsport has secured all residual stock from the Cooper Tire & Rubber Company to deliver consistent service and supply. In addition, new product lines will showcase Nova Motorsport’s unwavering commitment to performance, heritage and quality, with the extended range scheduled to be introduced in the second half of 2024.
With an in-house R&D department and a newly formed team of global industry experts, the company aims to eclipse industry standards for bespoke tyre technology and speed-to-market, setting new benchmarks for performance and customer service. The brand’s ambition is to be the number one choice for specialist high-performance, low-volume automotive manufacturers, connoisseurs, and private collectors.
Nova Motorsport aims to quickly establish its presence in global motorsport and the racing community. By concentrating exclusively on the motorsport and specialist tyre sectors, the brand will leverage its deep domain knowledge and expertise to create tyres to deliver success in ultra-demanding racing conditions.
The new company’s expertise will enable tailored tyre offerings to meet the specific needs of diverse racing categories. In addition, the brand is committed to substantial investments in research and development to ensure Nova Motorsport remains firmly at the forefront of tyre technology for competition cars and high-performance vehicles.
Further announcements detailing the brand’s products and partnerships will be made in the coming weeks.
For more information, visit www.novamotorsport.com or follow us on LinkedIn, X, Threads, Facebook, Instagram,TikTok, and YouTube.
Source: Tyretradenews
