TyreSafe has announced the launch of its Spring campaign, titled “Where will your tyres take you today?” The campaign aims to raise awareness about the critical importance of tyre safety and encourage motorists to perform regular checks to ensure safe journeys.
The campaign is underpinned by alarming statistics, and a case for action that demonstrates there is a concerning lack of knowledge and understanding about the potential disastrous consequences that driving on defective tyres could have.
Over 6 million tyres in the UK have illegal tread each year, risking fines of up to £2,500 per tyre and 3 penalty points. (source: TyreSafe Tread Depth Survey 2023)
Over 2 million MOT failures occur each year due to tyre defects, with one million classified as dangerous. (source: DVSA)
152 people are killed or seriously injured in accidents related to defective tyres every year, a figure on par with mobile phone-related incidents. (Source: DFT – Reported Road Casualties GB Report September 2023)
1 in 5 vehicle breakdowns on motorways and A roads result from tyre defects, equating to roughly 50,000 breakdowns annually on the motorway network alone. (Source: National Highways)
TyreSafe’s Spring campaign plays on the sense of adventure and exploration that comes with the warmer weather, and with that an increase in road trips and days out. The campaign uses the A.C.T acronym – Air pressure, Condition, Tread to give a practical and accessible means to performing checks without the need for special equipment. By taking proactive steps to maintain tyre safety, motorists can prevent accidents, breakdowns, and unnecessary expenses.
Stuart Lovatt, TyreSafe Chair said “Springtime brings adventure, and we want to ensure motorists don’t let tyres ruin their big day out. Whether it’s a family trip to the beach, a staycation, or even packing up the car and heading to the airport, tyre safety is paramount in making sure people get out and about this spring without a hitch.”
As part of the campaign, TyreSafe will provide supporters with a range of resources, including posters, social media assets, and a video, to help spread the message of tyre safety within their communities.
Assets are available to download in the TyreSafe members’ area, and those wishing to join the campaign can do so with the hashtag #CheckTyres.
Source: Tyretradenews
