For this year’s annual October-long Tyre Safety Month, TyreSafe is asking Britain’s motorists What’s Stopping You?.
Regular tyre safety checks reduce the risks of an incident while on the roads but an estimated one-in-five drivers have never checked the tread on their tyres, a startling number which rises to one-in-three among young drivers. Checking and maintaining tyres also reduces the cost of motoring as underinflated tyres will wear quicker and cause the vehicle to use more fuel.
To educate drivers on the importance and benefits of tyre safety, TyreSafe has developed impactful, and realistic depictions of scenarios involving families, loved ones and young drivers to resonate with a range of audiences and highlight the potential stakes of driving on defective tyres.
The question What’s Stopping You? not only reminds the motorist of the benefits and importance of tyre checks but also carries the literal message that, as the only point of contact between the road and the vehicle, it is tyres which are crucial for safe and effective braking and cornering.
Much of the success of Tyre Safety Month results from the involvement and participation of their many supporters. The campaign toolkit gives an overview of this year’s campaign along with some ideas about how you can get involved and support the campaign.
Organising an activity for Tyre Safety Month can seem daunting if it’s your first time but the TyreSafe team are there to support you. They recommend you start by referring to their ‘How to’ guides, which offer a quick introduction to a large number of options you may want to consider.
To get you started, here are some ideas of activities you could carry out during Tyre Safety Month. Promote Tyre Safety Month by using their campaign materials in your workplace and local community
Set up a local event offering free tyre safety checks and advice to drivers
Hold a tyre safety day at your workplace
Organise a tyre safety audit of all of your employees’ cars
Previous events have ranged from education evenings within dealerships to roadside checks and shopping centre exhibitions in conjunction with local emergency services
Promote your event with your local press. Send them a press release in advance of the day and invite them down to have their tyres checked
Get in touch with your local police force, fire service or road safety partnership and set up a joint awareness day in your local shopping centre or supermarket car park
Online
Add a page to your external website or company intranet as well as linking to TyreSafe’s campaign pages
Add a Tyre Safety Month campaign banner to your website
Use your company’s social media channels to remind drivers to check their tyres
Add a seasonal message to your company’s e-newsletter reminding recipients to check their tyre tread
Use #CheckTyres when using Twitter to further the tyre safety message
To register your interest in supporting Tyre Safety Month, contact [email protected]
Remember, TyreSafe may be able to help further publicise the event, connect organisers with other local supporters or provide materials which may enhance your activities. As such, the best time to let them know what your organisation is doing in Tyre Safety Month is at the planning stage. If you’d like to get involved with Tyre Safety Month but are not sure how, contact [email protected] or call 01787 226995, or take a look at one of their ‘how to’ guides for inspiration and advice.
Source: Tyretradenews
