Bridgestone in partnership with Kwik Fit has made its biggest ever impression at one of the most iconic automotive events in Europe, conducting over 800 tyre safety checks and bringing its premium products to life in new holographic ways.
The leader in mobility solutions made its presence felt at the British Motor Show for the third successive year and engaged with more than 70,000 visitors at Farnborough International from August 15th to 18th.
During that time, Bridgestone was able to conduct more than 800 tyre checks while also hand-delivering tyre safety postcards to drivers, in a novel approach to highlight the importance of tyres and staying road-safe.
The ‘Bridgestone Become a Road Safety Hero’ postcards emphasise the importance of regular tyre checks and remind road users of the importance of checking their tyres, as ultimately, any vehicle has only four contact patches with the road. They feature safety tips and maintenance advice for future reference and also provide a simple way for those at the British Motor Show to pass on this important safety reminder to their friends and family.
Additionally, Bridgestone also stopped thousands of onlookers in their tracks with a hypergram holographic display, which gave an iconic impression of the Bridgestone Turanza All Season 6 tyre in a visual which looked as if it could be reached out and touched. Richard Hammond’s Mitsubishi evo VIII FQ300, as seen on DriveTribe, also took centre stage at an eye-catching stand.
Bridgestone’s ENLITEN tyre technology platform was brought to life during the event, which delivers specific benefits depending on the type of tyre and the requirements of every driver, while ensuring that Bridgestone’s tyre portfolio is future-ready.
Tyres benefiting from ENLITEN include the Turanza All Season 6, which is perfectly suited to internal combustion engine models, hybrids and electric vehicles, helping to optimise their performance. The Turanza 6 range, along with the Potenza Sport and Potenza Race tyres, all featured prominently during the event, which saw Bridgestone partner with Kwik Fit, as exclusive partner sponsors of the Motorsport Arena and Hall Five.
Bridgestone’s UK Consumer Sales Director Brett Emerson said: “This was our third successive appearance at the British Motor Show and it was our most successful yet. It’s always an event that we take a great deal of pride in being associated with and we pulled out all the stops this year to make our biggest impression yet.
“It was the first time that we were able to check visitors’ tyres, and this was a tangible road safety development that meant a lot to us, as we could then provide maintenance advice with the intention of keeping people safer when driving. We were able to educate a number of people under our ‘Become a Bridgestone Road Safety Hero’ campaign which is an important focus for Bridgestone.
“We were also able to debut the Hypergram holographic display of the Bridgestone Turanza All Season 6 and we received so much positive feedback. It’s a unique way of bringing a brilliant product to life and demonstrating the credentials of a tyre for all seasons.
“But the most memorable success story of all was being able to engage with such a captive audience and communicate the benefits of our products and services with them. The feedback we received was a timely reminder that we’re getting lots of things right in the automotive industry and that we need to keep working hard to ensure that we’re meeting the needs of an ever-changing automotive industry.”
Source: Tyretradenews
