West Ham United is pleased to announce the renewal of our partnership with international high-performance tyre brand Tomket Tyres, extending the partnership in a multi-year agreement.
Tomket Tyres, the Czech Republic-based tyre manufacturer founded in 1997, has rapidly expanded from a bespoke online retailer to a globally recognised brand, selling in over 60 countries. Renowned for their industry-leading high-performance tyres, Tomket’s extensive range covers more than 450 tyre sizes, including Summer, All-Season, Winter, AT, MT, and TBR categories, available across Europe, South America and East Asia.
The renewed partnership will see Tomket Tyres continue to grow with the Club through an evolved rights portfolio. The brand will generate global exposure through the Club’s pitchside perimeter advertising system, as well as developing new, unique ways of bringing Tomket’s offering to the West Ham United fanbase. Additionally, Tomket will enhance their digital and hospitality rights, allowing the brand to further engage with both current and prospective customers on West Ham United matchdays to maximise the return on their global objectives.
Last season, Tomket Tyres hosted customers from over 15 different countries at West Ham United fixtures, leveraging the Club’s industry-leading hospitality to strengthen their business relationships. Building on this success, Tomket plan to extend this exclusive invitation to all 62 of their global customers in the upcoming season, promising an unparalleled VIP experience that combines the excitement of Premier League football with exceptional hospitality.
West Ham United’s Chief Commercial Officer, Nathan Thompson, commented: “We are proud to continue our partnership with Tomket Tyres. Over the past twelve months the partnership has exceeded both our expectations and the focus now moves to ensuring that we continue to provide a global platform for Tomket Tyres to grow their brand whilst providing an exceptional matchday environment when they are hosting their customers and prospects.
“The positive feedback received showcases the importance of creating bespoke matchday experiences tailored to our partners’ requirements, and we are excited to continue crafting even more lasting memories for Tomket’s global customer base.”
Radek Grill, CEO and Founder of Tomket Tyres, expressed his enthusiasm for the continued partnership: “Renewing our partnership with West Ham United is a testament to the positive impact it has had on our brand. We are excited to build on this momentum and continue connecting with both our customers and the passionate West Ham United fanbase.”
Nathan Gould-Martin, Global Director of Tomket Tyres, also added: “I am delighted that our partnership with West Ham United is continuing for the 2024/25 campaign. West Ham United have been a key driving force behind Tomket Tyres’ global outreach, and we look forward to another successful year together.”
Source: Tyretradenews
