Independent tyre wholesaler, Oak Tyres, part of Oak Group Holdings, is thrilled to have secured a new partnership with leading Chinese tyre manufacturer, Linglong Tire, exclusively distributing its products across the UK and Ireland.
This new partnership and extension of Oak’s brand portfolio is a strategic move to facilitate growth, whilst reacting to increased market demand in the value tyre category.
Linglong Tire – known for being a leading, long-established brand – complements Oak’s existing portfolio of exclusive and private brands, which includes Davanti, Landsail, Evergreen, Aptany, Delinte – not forgetting the all-new Envoy brand, as announced and debuted at The Tire Cologne in June.
Oak will be stocking Linglong’s full range of summer, winter and all-season products for the PCR series, including the Sport Master UHP, Comfort Master HP, and Green-Max Eco Touring patterns.
The partnership comes off the back of Linglong signing a multi-year deal with Chelsea Football Club, as their new official global tyre partner.
Linglong will provide the tyres for the official travel coach of Chelsea Football Club in the UK, whilst further activating the partnership through the creation of bespoke content, as well as exclusive interactions between Chelsea’s star players and the brand.
Peter Cross, Commercial Director of Oak Group Holdings said: “This partnership with Linglong is an important step for Oak. We’re focused on growing our portfolio of products and international footprint, therefore working with the well-known Chinese-based tyre manufacturer was a great fit.
“We’re looking forward to distributing Linglong’s first European-produced PCR tyres to the UK market when the Serbia operation commences full mass production status in late 2024.”
Wang Feng, Chairman of Linglong Tire added: “It’s an exciting moment for us as we announce our new partnership with Oak and the plans to grow distribution in the UK and Ireland. As a leading tyre brand in the Chinese market with OE supply agreements to prestigious vehicle manufacturers around the world, we are excited to grow our presence in the UK and Ireland market, and to do this with a trusted tyre wholesaler is important to us.”
Find out more about Oak Tyres and Linglong Tire.
Source: Tyretradenews
