As October marks Breast Cancer Awareness month, Radar Tyres, the flagship brand of Omni United, proudly reaffirms its ongoing commitment to support breast cancer research. Since 2011, Radar Tyres has partnered with the Breast Cancer Research Foundation (BCRF), the highest-rated breast cancer research organisation in the United States, to raise both awareness and crucial funding for life-saving research.
Over the years, Radar Tyres has undertaken numerous initiatives, campaigns and collaborated with its distributors and partners to further the efforts of BCRF. Through these efforts, the brand has made a positive impact on raising funds and awareness of the cause and bringing it to the forefront of the tyre industry.
“We have always held the cause of breast cancer close to our heart and for the last 14 years we have been supporting the BCRF and the wonderful work that they do. Today we are proud to say that when consumers choose Radar Tyres, they are not only investing in premium quality and performance but in a brand that is dedicated to making a positive social impact. This is something we have always done and will continue to do as we strongly believe in the spirit of giving back to society.” Said GS Sareen, president and CEO, Omni United.
In 2024, Radar Tyres is pledging to fund a minimum of 1,000 hours of critical life-saving research. This is in line with the brands core value of giving back to society, something that has been in Radar’s DNA since its inception. Together, we’re driving change, one tyre at a time.
For more information about Omni United and Radar Tyres’ commitment to social responsibility and the Breast Cancer Research Foundation, please visit www.omni-united.com.
Source: Tyretradenews
