MAHLE Aftermarket has renamed its Instagram channel to MAHLE_Workshop_UK in line with its ‘MAHLE Workshop Heroes’ campaign, which launched at Automechanika 2024. This new name aligns the social media presence with the campaign’s focus on celebrating the everyday heroes of the automotive industry: mechanics and workshop teams.
The campaign showcased mechanics as the true stars of the workshop, with creative movie-poster visuals like ‘The Thermonator,’ ‘The Filter and the Furious,’ and ‘Diagnostix Reloaded.’
These action-packed titles honoured their vital work while promoting MAHLE’s broad range of aftermarket solutions for combustion engines, electric vehicles and hybrid technology.
Automechanika 2024 provided the stage for the campaign’s global launch, where MAHLE demonstrated its full-service expertise. Highlights included the new BatteryPRO product line, a CO2 A/C service unit for climate-neutral refrigerants, and the latest TechPRO® 2 diagnostic tool. MAHLE also displayed an extensive portfolio of filters, engine and thermal management parts.
The campaign’s dynamic visuals highlighted not only MAHLE’s products but also the company’s commitment to supporting mechanics through training, technical assistance and innovation.
The ‘Workshop Heroes’ campaign continues to celebrate workshop professionals while showcasing MAHLE’s industry-leading solutions across multiple platforms, including its newly renamed Instagram channel.
Follow MAHLE_Workshop_UK on Instagram for exclusive campaign content, product updates, and technical support tailored for automotive professionals.
Source: Tyretradenews
