The Tire Cologne (TTC) and Autopromotec in Bologna, the two leading trade fairs for the tyre trade, workshop outfitting and the automotive aftermarket in Europe, have once again coordinated their dates and are returning to the proven alternating rhythm: TTC will take place in even years, Autopromotec in odd years. With this decision, both organisers do justice to the wish of exhibitors and visitors to avoid overlaps and be able to optimally use the market potential of both events. The coordinated strategy extends the reach of both trade fairs, reinforces international synergies and opens up new business possibilities.
Future-oriented themes like sustainability, digitalisation and electromobility play an ever increasing role in both industries. Thanks to the harmonised scheduling, these key themes can be addressed in a more targeted fashion, and market participants can be provided with more comprehensive insights and networking possibilities.
The close cooperation underlines the importance of both trade fairs as leading platforms for innovations and industry trends – with clear added value for exhibitors, visitors and the entire industry. The mutual stand exchange thereby serves as a visible sign and as evidence of this cooperation in a spirit of partnership.
TTC statement:
‘The close coordination of event dates between The Tire Cologne and Autopromotec is an important step towards offering our exhibitors and visitors the best possible planning security and market potential. The clear division into even and odd years creates synergies, strengthens international networking and enables us to address key industry topics in a targeted manner,’ explains Christoph Werner, Senior Vice President Trade Fair Management.
Autopromotec statement:
Renzo Servadei, Autopromotec CEO states: “We strongly believe that this renewed partnership will allow our sector to optimise participation in both trade fairs. While targeting almost the same audience in the tyre sector, the complementarity of the two exhibitions remains fundamental and we intend to enhance this.”
Source: Tyretradenews
