Wanli Tire, a respected Chinese tyre manufacturer, has taken another step to strengthen its position in the global market and has joined forces with Slovakia based company Vanlead Ltd to distribute its tyres across the UK and Europe.
Vanlead Ltd, a company established by a group of tyre industry professionals with many years of experience in product development, marketing and sales, will bring a new PCR line under the brand name Milever, a newly developed product covering all areas of the PCR tyre market, as well as providing tyres from the already established brand Aptany. Wanli Tire will further support its expansion plans with TBR production from their upcoming manufacturing facility in Vietnam and a European warehouse based in the UK.
In a statement regarding the new partnership, Michael Wang, director of Wanli Tire Ltd., said: “It is with great excitement that we begin this new chapter. We will set up a brand new level of service in Europe to satisfy our customers with state-of-the-art products and first-class distribution.”
Ivan Majsky, representing Vanlead Ltd commented: “This is a very exciting time for our business and we can not wait to bring this new range to the market”
For more information on this exciting venture please contact [email protected].
Source: Tyretradenews
