Triangle Tyre is glad to announce the upgrade of its corporate website www.triangle.com.cn with the introduction of the possibility to choose the following languages: French, German, Italian and Spanish, other than Chinese and English which were already existing. The languages can be selected from the home page or accessed from their individual domain name: www.fr.triangle.com.cn www.de.triangle.com.cn www.it.triangle.com.cn www.es.triangle.com.cn Shortly after publication of the Triangle Tyre App, the Chinese manufacturer has confirmed its intention to further focus on the development of digital solutions, to support the trade and the consumer. The approach of Triangle to the multilanguage website is not to merely translate the existing corporate contents, but to customise the messages and tailor the contents across the languages. The overall design is the same, but there are significant differences to reflect local market preferences: the customised European product range, the market news and the local marketing activities are key to engage the audience in their preferred language. The updated version of the website features different sections: from the product segments PCR-TBR-OTR to News & Events, from Technology and Innovation to the history of the Company, in a journey that drives the visitors to discover the Triangle world through images, texts and videos. The online strategy of Triangle for 2022 is also made of digital advertising campaigns on the most important European B2B tyre portals, further investments in trade dedicated marketing portals and web-shop with the aim of facilitating the interaction between the producer and the trade, as well as digital tools for the consumer such as the Triple Satisfaction Warranty.
Source: Tyretradenews
