Alliance, a leading global brand of agricultural and off-highway tyres is proud to announce its first-ever sponsorship of a sporting event: the Eurocup Series by the European Tractor Pulling Committee (ETPC). The two-year sponsorship agreement marks a significant milestone for Alliance, as the brand expands its commitment to supporting the agricultural community across its core European markets.
Tractor Pulling: A Unique Motorsport
Tractor pulling is a motorsport like no other, where specially modified tractors pull a heavy sled along a straight track, typically 100 to 120 meters long. The sled becomes progressively heavier as it moves forward, testing the tractor’s power and endurance. Unlike other motorsports, tractor pulling is not about speed but about how far the tractor can pull the sled. The sport attracts a diverse audience, including agriculture enthusiasts, motorsport fans, engineers, and families looking for an exciting day out.
Alliance is thrilled to support the Tractor Pulling Eurocup Series, as this sponsorship reflects its passion for innovation and its commitment to the farming and agricultural community. Tractor pulling represents the strength, determination, and resilience that aligns perfectly with Alliance’s values and its customers’ spirit.
2025 Series
The Eurocup Series for 2025 is set to deliver an exciting lineup of events across Europe. The championship kicks off in April with its first competition in Germany, followed by rounds in Denmark, Sweden, Switzerland, Belgium, France and the UK. The series will culminate in a grand finale in Ijsselstijn, Netherlands, on September 19-20, where the champions will be celebrated at the award ceremony. For a complete schedule of all competition dates, please visit tractorpulling.com/events
Celebrating 70 Years of Alliance Tires and 1 Million Agri Star II Tyres Sold
This partnership comes at a pivotal time for Alliance as the brand celebrates its 70th anniversary in 2025. For seven decades, Alliance has been at the forefront of delivering innovative, durable, and high-performance tyres to farmers and contractors around the world.
Additionally, the sponsorship ties into Alliance’s recent milestone achievement of selling 1 million Agri Star II tyres. The Agri Star II, known for its unique Stratified Layer Technology (SLT), has set new standards for durability, traction, and performance, making it a trusted choice for farmers worldwide.
Reaching 1 million Agri Star II tyres sold and celebrating 70 years of Alliance are reflections of the brand’s growth and commitment to serving the farming community. Sponsoring a high-profile event like the European Tractor Pulling Championship is another way of showing gratitude and reinforcing the connection to the agricultural sector.
Source: Tyretradenews
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