Yokohama have announced the launch of its new premium SUV tyre, the Advan V61, which will be sold as a new category product under its global flagship tyre brand Advan.
The new product, which primarily targets the rapidly growing midsize to large premium SUV market, will be available successively in markets around the world, excluding North America, from February 2025.
Yokohama Rubber plans to offer 17 sizes of the Advan V61 ranging from 17 to 22 inches, including tyres to be installed as original equipment (OE) on new vehicles.
The newly launched Advan V61 is a premium SUV tyre that delivers exceptional performance to meet the needs of automobile manufacturers. Along with Advan’s hallmark premium-grade driving performance, it offers a high-level balance of fuel and energy efficiency, handling stability, and quietness, achieving both comfortable city driving and long-distance touring for heavyweight SUVs.
The Advan V61 has been approved by Japanese manufacturers as the OE tyre for premium SUVs such as the Lexus RX and Mazda CX-80, battery electric vehicles and plug-in electric vehicles such as the Toyota bZ4X and Subaru Solterra. Delivery of these tyres has already begun. In addition, the company plans to expand the Advan V61 size lineup for the general market, creating a full product range.
The Advan V61 was developed by leveraging Yokohama’s advanced proprietary technologies honed over many years and integrating cutting-edge AI and simulation technologies under the company’s AI framework, HAICoLab. Precision was dramatically improved to meet the desired performance levels, resulting in an optimised custom design for the tyre’s tread pattern, profile, and structure. In addition, a special tyre compound was formulated utilising Yokohama’s exclusive rubber blending technology, A.R.T. Mixing. As a result, the Advan V61 delivers a high-level combination of conflicting performance requirements including fuel efficiency, grip performance, and wear resistance while at the same time offering excellent handling stability and ride comfort.
Source: Tyretradenews
